on the target audience

Many marketers, particularly those offering fashionable consumer products are using famous film and sport personalities as endorsers of their brands. They do so with the expectation that association of such personalities with their brands will influence consumers favorably, beside increasing the viewership of TV commercial and readership of the print ads. Endorsers in ads relojesare viewed as a "source" of information and influence audience's acceptance of the message content, either because of their credibility or their attractiveness. It is also believed that endorsers posses some symbolic attributes that consumers associates with the brand. By purchasing, owning, using or consuming those brands, consumers see themselves as possessing those desired attributes.
Sources credibility means the extent to which the audience perceive the sources as having knowledge or experience and the beliefs that the source will provide unbiased and objective information about the fashionable omega watches bags, omega watches handbags, omega watches wallets, cheap omega watches cap as products and services. Consumers like a sources with whom they can identify in term of background, social status and lifestyle, etc.
Experts and trustworthy endorses are more persuasive.A message from such a source influence beliefs, opinions, attitudes and behavior. An experts is likely to be best choice when the product or services happens to be of high- involvement category and consumers need to be assured about its safety and reliability. Such experts sources can be scientist, doctor, professors, engineers, athletes, famous designer, etc. It help if truth worthy individual say things that not only favorable but also talk about some insignificant limitations of the products. A good approach is to use a high-ranking company official as the spokesperson in the firm advertising.
Advertisers believe the celebrities, as endorsers, have stopping power, attract attention and break through the advertising clutter. In certain case, sources attractiveness and likability are important factor for omega watches products message to be persuasive to the audience.
omega watches promotion messages is often the most vital component of the advertisement. Messages can be one-sided or two-sided.One sided message present only the positive attributes of the product. Such messages can be effective if the audience is already favorably predisposed. Two-sided messages present both pro and con arguments about the brand and especially effective in a higher competitive marketing environment.
Marketers frequently use sex appeals in the advertising of fashionable omega watches cap, omega watches sneakers products. It is difficult to predict the response of the audience to sex appeals. Message with sex appeal may attract audience attention but rarely do they generate curiosity about the advertised product. Audience interest may stop with sex only and the ad message handy, if ever, is processed deeply. If the sex appeal has no relevance to the advertisement product, it completely fails in creating any persuasive impression for omega watches belts, omega watches sneakers, omega watches handbags,replica relojes omega watches wallets, etc, on the target audience.